The SolutionPeople and their unique "Questionate-to-Innovate" method
Fortune Magazine's Innovation Blog presents Business Innovation 2005: What are the right questions to ask about innovation?. Here is an excerpt:
According to Gerald "SolutionMan" Haman, the president of SolutionPeople in Chicago and an adjunct professor of innovation at Northwestern University, there's a simple tool for jump-starting innovation in the boardrooms across America: ask a lot of questions. As part of the "Questionate to Innovate" framework that Haman has developed, companies are asked to create "Question Banks" and to think just as hard about the right questions to ask as how to answer them. As Haman explained to the FORTUNE business innovation blog, it's an approach that's enjoyed some remarkable success over the years with some big-name clients:
"Motorola has used Question Banks to stimulate hundreds of employees to brainstorm thousands of ideas on product development, marketing, and performance improvement. Corinne Miller, Motorola’s Director of Global Functional Learning, is an advocate of Question-Driven Innovation. “Too many times we’re looking for the right answers before we’ve established the right questions. Without a focus on questions, people can easily become myopic based on their own worldview. When this happens, the customer and the shareholders suffer,” according to Miller.
SolutionPeople has also helped American Express apply Question Banks to global marketing, customer service, and technology improvements. For a recent meeting with 1,100 American Express leaders in Las Vegas, SolutionPeople created a 45-minute innovation training module called “Express Your Brain” that included eight questions that guided crucial conversations about innovation."
Read the rest on Fortune Magazine's Innovation Blog.
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